There are about 200 million primary and middle school students in my country, about 40 million college students, about 5 million adult students, and about 34 million leaders in enterprises and institutions. The development of society requires the further enhancement of the national cultural and educational qualities, the investment in education has increased significantly, and the Chinese stationery market will continue to develop rapidly in the future.

Due to the relatively low domestic economic level, cheap labor, and weak competitiveness, traditional stationery still has a huge consumer market. However, with the gradual integration with the international, cultural goods diversified and multi-level consumer institutions have also been formed, and high-end products are also common. Stationery that meets the demands of novelty, fashion, practical beauty, environmental protection and safety, and high cultural added value are more popular and have higher profits.

As stationery stores and specialized markets gradually mature, mid- to high-end products based on brands will become the mainstream of consumption. Under the pattern of global economic integration, capital always flows to countries and regions with low production costs. For many Chinese companies, this is both an opportunity and a challenge. Therefore, to seize the opportunities and meet the challenges, as the domestic stationery industry, we should be proactively close to the international market, and through various efforts, implement the branding breakthrough of Chinese stationery.